Product Design/UX

Highly curious inventor and product design leader with 20+ years in tech for innovation teams. I’ve designed for voice, screen, and physical spaces, with superpowers in UX strategy and writing. I synthesize business, technical, and experiential inputs to see around corners, find new intersections, and generate novel solutions to customer problems and business needs.

I evangelize design within and beyond tech, and am passionate about developing new design leaders. I believe in design as a partner, not a service. As a queer Latina in tech, I live and amplify inclusivity and equity in design, including fairness in AI.

 
Featured
PRFAQ is a Design Tool
PRFAQ is a Design Tool

Let’s turn a business document into a design tool! Use it in your own toolkit — or to help build a design-as-partner culture at your company.

“Thanks for your feedback”: How to really mean it as a designer
“Thanks for your feedback”: How to really mean it as a designer

Of design jobs being sales jobs and leading with curiosity.

Cuban Mops or, the Top 5 Things that Made Me a Designer
Cuban Mops or, the Top 5 Things that Made Me a Designer

Why did you start doing what you’re doing? Is that still true?

Measuring Magic: How We Can Do Better than “I Know It When I See It”
Measuring Magic: How We Can Do Better than “I Know It When I See It”

So how do we know what is… “cool” or “creepy”, “seamless”, “intuitive”… or even “magical”?